Disruptive innovations like automatic industrial 3D printers and sewing machines enable a noteworthy decrease in production time. Furthermore, natural and near-natural fibers can also be printed in 3D in a few years.
FREMONT, CA: In the textile industry, increasing individualization, networking of people and devices, and growing automation of manufacturing and logistics processes are progressively coming into focus.
Technological innovations and altering customer expectations need new business models and managerial principles in the textile industry. Below is how digitization having an influence on the textile industry and what consequences it has for its sales, channels, customers, textile products, and the value chain of the sector.
Focusing on Customer Needs
People’s lives are ever more influenced by devices that permit access to the digital world at all times. The instance not only affects communication behavior but also has a chief impact on customer behavior. As the demands of customers are becoming increasingly individual, the issues will no longer be addressed in the future with standard products and communication.
Conversely, in the coming years, it will even be possible to provide textile services and products that can adapt to changing consumer needs even after the purchase. In contrast, this requires exceptional knowledge of the customer’s values and behavior. A distinguished analysis of the customer groups taking digitization into account and the development of modern marketing concepts is thus indispensable to not lose contact with the customer.
Reduction of Production Time
Disruptive innovations like automatic industrial 3D printers and sewing machines enable a noteworthy decrease in production time. Furthermore, natural and near-natural fibers can also be printed in 3D in a few years. One of the pioneers has almost wholly automated its production process of sneakers—all materials, with the omission of laces, are printed. Workers are now only assigned to supervise the machines. The production time of shoes has drastically reduced from three months to five hours.
Also, the 3D printer’s price is affordable in the customer area. They can now produce their clothing at home, or 3D print shops will take over the job. The instance will also have an impact on clothing manufacturers and designers. Therefore, clothing companies can retain customers by selling fabrics, design files, patterns, 3D printers, software, and sewing machines.
See also: Top 3D Printing Solution Companies in UK