DECEMBER 20218 MANUFACTURING TECHNOLOGY INSIGHTSIN MY OPINIONLorin Industries is a leading manufacturer of high-end anodized aluminum materials for the architectural, automotive, and consumer goods markets, selling to other OEMs that manufacture or install products for end users. So how did Lorin begin manufacturing hand sanitizer stands from our proprietary anodized aluminum and selling them as an end product to consumers and other companies alike? The answer lies in our extensive practices of adaptability, in which Lorin has remained nimble and pivoted its production to meet customer and market needs. This article will explore key tips for how to do so, using the case of the hand sanitizer stands as an example. Both in the current COVID-19 crisis and the financial crisis of 2008-2009, these tips have helped to keep Lorinstable even while the rest of the market has experienced upheaval.Case study: Sanitizer StandsThe story of Lorin's high-end, anodized aluminum hand sanitizer stands began as the company adapted to new manufacturing and business practices to keep employees safe at the start of the COVID-19 pandemic. As an essential business, Lorin continued to operate, albeit with a number of changes to operations in order to maintain safety. One of those changes was the addition of hand sanitizing stations throughout manufacturing and office spaces. Dissatisfied with the options available on the market, particularly as demand had caused a shortage, the company decided to manufacture sanitizer stands for our own use. Naturally, we turned to our proprietary anodized aluminum as the material for the new stands. Beyond its sleek and modern look, anodized aluminum can help to minimize surface pathogen collection. The maintenance team tested several different types, and the design team honed these designs into stylish, functional products.These teams also recognized that Lorin wasn't the only essential business that needed to improve its capacity for sanitizing within its facilities, and that other businesses would soon also need to implement more widespread sanitary procedures for employees and customers. What's more, the maintenance and design teams at Lorin wouldn't be the only ones to be dissatisfied with the design of the other bulky, utilitarian sanitizer stands on the market. What began as a challenge then transformed into an opportunity for growth and responsiveness to market needs. TIPS FOR MAINTAINING NIMBLE BUSINESS PRACTICES IN MATERIALS MANUFACTURING DURING MARKET SHIFTSBy Park Kersman, President, Lorin Industries, Inc.Park Kersman
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