A Look at the Competence of Smart Products
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A Look at the Competence of Smart Products

By Manufacturing Technology Insights | Tuesday, October 22, 2019

Smart products facilitate enterprises to supervise the condition of their goods in real-time. The approach is particularly competent to organizations that are in the standpoint of selling their product as a service.

FREMONT, CA: Companies today are on a lookout for fresh ways to differentiate their businesses and push themselves over the top with new-fangled approaches and technologies. So, finding a competitive edge becomes a little tricky. However, with the Internet of Things (IoT), numerous industries have found what they have been looking for. By attaching IoT sensors to their products, organizations can make their devices more intelligent, empowering businesses to stand out from the competition in significant ways.

Most flourishing manufacturers of smart, connected products implement new technologies including connectivity, sensors, personalized tools, and smart materials. They innovate not just about the products, but also with their business models, to create an efficient, lean, and cost-effective ecosystem. The strategy runs from the supply chain through to consumers, from whom they receive real-time information and insights on product usage. With the actions, manufacturers can translate ideas from data into profitable business models for today’s data economy. The event is the most significant paradigm shift. In the earlier period, products were sold as capital equipment churning vast revenues. In the data economy, the objective for manufacturers is to build an income stream by selling more services.

Enhancing Product Performance

Smart products facilitate enterprises to supervise the condition of their goods in real-time. The approach is particularly competent to organizations that are from the standpoint of selling their product as a service. For instance, a company manufactures air compressors. Instead of selling them outright, the business charges customers for the air they use every month and take on the task of preserving the products.

On the other hand, by building the intelligence into the air compressors, one can detect the problems the minute they arise and foresee potential failures. The in-the-moment visibility gives manufacturers the authority to carry out predictive maintenance, boost uptime, and let alone unnecessary downtime. The longer the products stay operational, the less one has to fret about losing on a revenue stream.

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Improving Customer Experiences

Ensuring that a product is working as guaranteed is not just about productivity, but it also involves the aspect of meeting the expectations and satisfying buyers. So, is there a solution when a product malfunctions and the problem be fixed before upsetting the customer? The answer to the question is, with smart products, one can resolve the issue of breakdowns.

For example, consider refrigerator producers. A week after installing the new fridge at a customer’s place, it goes on the fritz and obstructs cooling. Conventionally, a consumer will have to alert the company of the matter. The business then requires sending a technician to the customer’s place to detect the problem and resolve on how to repair the product.

Most times, the expected repair would not address the underlying concern. The technician might fail to carry the right tool and replacement parts, thereby resulting in a second trip to attend to the actual problem. In the interim, the consumer is too inconvenienced with all the on-going activities.

IoT can effectively tackle this matter. The system provides one with a real-time glimpse into everything that is happening with the products. Therefore, before the owner even knows about the problem, one can reach out to schedule service and dispatch informed technician with all the essential parts to fix the fridge before it fails. The practical approach helps in putting the customers’ minds at ease. They will no longer have to agonize about the functionality of their products because they know the business is keeping a close eye on them. Therefore, they are confident the moment something goes wrong, it will be promptly dealt with.

Outrunning the Peers

Leveraging IoT and building smart products is vital to the business’s success in building an intelligent, streamlined, and customer-centric supply chain. The case is just a small step in the journey toward creating a decisive competitive edge. What is more imperative is that one can take advantage of the data generated by the IoT-enabled goods to develop exceptional products and offer unparalleled customer value. Once the business is on its way to achieving that, outperforming the peers will be an easy task.

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