How can Manufacturers Meet Customers' Personalized Product Needs?
manufacturingtechnologyinsights

How can Manufacturers Meet Customers' Personalized Product Needs?

By Manufacturing Technology Insights | Thursday, October 24, 2019

Organizations that function with amplified intelligence can use their information to achieve desired outcomes quicker. The approach empowers them to respond to individual customer requirements and produce disruptive business models that generate additional revenue.

FREMONT, CA: In the present day, customers have a penchant toward personalized goods, which meet their unique specifications. Their fondness can vary from having cars with custom paint to a phone case with the buyer’s name on it to sneakers designed to handle a person’s particular workout regimen.

For most manufacturers, however, the vision is more like a nightmare. Why? Because meeting the demand for a high-quality customized product is nearly impossible. Particularly in a cost-efficient manner with out-of-date operational processes based on yesterday’s technology.

The reason is why businesses are looking to change their facilities into open, integrated factories. They want a factory setting that enables flexibility and visibility required to make their consumers’ personalization dreams come true. Besides, today, most businesses are spearheading pioneering processes themselves, leveraging the digital abilities of the devices they use, and ultimately creating smart factories.

Breaking Down Silos

One major challenge that organizations face when it comes to the personalized offering is integrating operations. Each day, manufacturers rely on several equipment providers to manage their factories. Moreover, they also depend on teams of internal staff to supervise performance, work together with equipment providers for maintenance, and employ machines to implement production. The problem is that characteristically, the external machine providers and internal teams work in silos. The result of which is a lack of precision and insight.

But by embracing the newest technologies—the Internet of Things, digital twins, and others, manufacturers can break down these barriers. The new wave of intelligent manufacturing is ushering producers with connected smart machines, operating facilities, and management systems in a way that they can exchange data autonomously, trigger activities, and act as a team seamlessly. Therefore, letting manufacturers connect their processes and attain a unified view of the critical information required to advance production performance.

This total transparency gives equipment suppliers the real-time insight essential to fix malfunctioning tools or proactively stop machines from breaking down. In-house workforce, meanwhile, gets access to the prime data they need to collaborate with the providers more competently and develop tailored goods at the point of production. When people and businesses throughout a supply chain network are well connected, they are better prepared to make individualization a certainty for customers.

An Agile Approach to Production

Integrating processes and gaining total visibility are vital steps to creating an intelligent enterprise. Organizations that function with amplified intelligence can use their information to achieve desired outcomes quicker. The approach empowers them to respond to individual customer requirements and produce disruptive business models that generate additional revenue.

Additionally, manufacturers that put together higher intelligence into their factories have the agility and operational responsiveness required to create while still making an income. By running the personalization process through a centralized digital core, one can develop customized products with the same speed, efficiency, and cost as mass-produced goods.

Smart factories also enable businesses to adapt on the fly. For instance, if a machine on the assembly line is momentarily down, the producer can automatically redirect the materials to different, fully functioning equipment that can finish the job without hindrance.

Manufacturers must strive to create these dynamic surroundings to ensure they are consistently able to deliver customers' expectations.

Get Going with Personalization

Customers’ insatiable hunger for tailored goods has encouraged plenty of manufacturers to shift from mass production to mass customization. For a business to keep pace with competitors, it is imperative to meet the customers’ requirements for personalized goods. But more than that, one must discover how to carry out the process swiftly and cost-efficiently while maintaining the highest quality standards. Putting an open, integrated factory at the heart of the manufacturing operations can help achieve the objective for enterprises.

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