How is Automotive Industry Spearheading Technology Adoption Process?
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How is Automotive Industry Spearheading Technology Adoption Process?

Manufacturing Technology Insights | Wednesday, September 18, 2019

Most Original Equipment Manufacturers (OEMs) and manufacturers are moving up the chain with the power of smart sensors in the IoT platform along with integration of big data and AI.

FREMONT, CA: Imagine the automotive industry taking charge to stay at the top with the integration of digital transformation solutions. The automotive companies would be innovating rapidly and spearheading the technology adoption process.

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Industry 4.0 is helping Original Equipment Manufacturers (OEMs) and automotive manufacturers set up faster and flexible production process in addition to bringing added efficiencies across the supply chain. Below are a few ways the industry is seeing the transformation:

Factory IoT

With industry 4.0 or smart manufacturing most companies are at the forefront of offering technology services for automotive businesses. The organizations are helping the industry grow from lean to smart with relevant data captured from production lines, assembly lines, shop floor. Additionally, with the technology tools, manufacturers can also make the information available in real-time with the help of the cloud.

IoT is assisting automotive organizations across the series of connected to autonomous vehicles. OEMs and manufacturers are moving up the chain with the power of smart sensors in the IoT platform along with integration of big data and AI. Many organizations are helping the industry with IoT services comprising:

• Smart sensors for logistics, warehouse, and production management.

• IoT cloud solutions.

• Vehicle telemetry solution.

• Storage and Inventory.

Boost Sales Volume

Today, businesses can employ mobile platforms to help stay in touch with potential customers. The tool will comprise end to end process for capturing leads right to its adaptation. Furthermore, many companies also offer a customizable solution that efficiently stops lead leakages and creates customer touchpoints to develop a lead base and convert the same. Some of the critical features of boosting sales volume include:

• Lead collation and conversion.

• Capture leads & lead management process.

• Reports and analytics.

• Manage customer campaigns to run.

• Business dashboard.

Virtual Dealer Network

A mobile-based virtual dealership platform, along with a dedicated dashboard, enables businesses to manage dealers efficiently. In addition to assisting the dealership network, the system also helps existing and potential customers to stay connected with the nearest vendor of choice.

Dealers sales, customer care, spare parts, inquiry management, and vehicle servicing are some vital aspects to any OEM or automotive manufacturers. The virtual dealership platform additionally helps dealers acquire customers through localized offers and targeted campaigns while helping automotive companies to monitor dealer performance closely. Some of the key features of the applications contain:

• Nearest vendor and customer proximity.

• Geo-fenced dealer inquiry management.

• Targeted customer care and service.

• Dealer campaigns and promotions.

Vehicle Servicing & Connected Technicians

Most of the tools revolving around vehicle servicing are easy-to-use, multi-lingual applications that work in correspondence to the organization’s existing Enterprise Resource Planning (ERP) or Customer Relationship Management (CRM). The flexible system aids organizations in keeping customers happy as a part of their post-sales consumer satisfaction strategy. The application efficiently helps organizations aggregate all dealer service network, independent mechanics, along with all the third-party technicians.

Together with the company’s warranty system and dealer management system, the vehicle servicing and connected technicians application extend time-bound warranty claims, transparent feedback process, and on-demand services. In addition to a variety of innovative features, the analytics module in the system assists manufacturers and OEM’s recognize specific parts requirements. Additionally, the platform also showcases quality issues while ensuring complete customer satisfaction. Some of the key features of the application consist of:

• Spare parts fulfillment.

• Locate nearest vehicle mechanic.

• The tool aids organizations in proactive vehicle maintenance service.

• On-demand vehicle servicing.

E-commerce for Automotive OEMs

Most automotive OEMs have started taking the E-commerce path for their pre-sales and sales fulfillment processes. There are smart commerce platforms available in the market that helps automotive OEM’s go digital with the power of E-commerce. Therefore, customers are now expecting the same level of service from automotive manufacturers and dealers that the e-commerce industry gives them a range of other products.

Smart Commerce is moreover helping organizations augment their dealership footprint without having to set up a physical dealership center. The tools boosting intelligent commerce have built-in modules for effective customer communication, customer retention rates, and loyalty. Most comprehensive platforms comprise digital marketing and CRM component in addition to the following E-commerce modules:

• Order management.

• Online product catalog.

• Customer Management.

• Online sales management.

• Logistics and Shipment.

• Loyalty and Retention.

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