Paper and Packaging Industry: Staying Relevant in the Digital World
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Paper and Packaging Industry: Staying Relevant in the Digital World

By Manufacturing Technology Insights | Tuesday, October 22, 2019

Paper and Packaging In its robust state, packaging can progress by leveraging innovations like artificial intelligence and Augmented Reality (AR). Another game-changer when it comes to perking up the process automation is machine learning, which also helps in improving product quality and maintenance.


FREMONT, CA: The paper and packaging industry is the most affected business by digital disruption. The ever-widening challenge for the industry has been to survive the shift and leverage digital technologies in a world which is far less dependent on paper products than a decade ago. 

Digital changes are having a volatile impact on the paper and packaging division. If businesses stay abreast of digital transformations, they can significantly progress their operational competence and boost up consumer relationships.  

The Jagged Impact of Digital Disruption

The effect of digital disruption has not been felt evenly across the paper and packaging industry. Tissue, packaging, and hygiene, on the other hand, are seeing healthy growth and doing well. The most impact has been on segments such as newsprint, printing paper, and graphics. These sectors are on the cusp to redefine their value in a digital world.

Most leaders across all industries have found ways to leverage technology to solve digital challenges. Below are five approaches for paper and packaging triumph in a digital economy.

An Enhancement in the Robust State:

In its robust state, packaging can progress by leveraging innovations like artificial intelligence and Augmented Reality (AR). Another game-changer when it comes to perking up the process automation is machine learning, which also helps in improving product quality and maintenance. Furthermore, AR facilitates workers to maintain device safety more cost-effectively without needing to call the skilled technicians.

Check This Out: Top AR/VR Solution Companies

Customer Relationship Can Drive New Margins for Paper and Packaging Companies With Digital Tools:

With digitized information, paper and packaging businesses can offer supplementary services based on clients’ personalized needs like co-development of new packaging materials or accurate tracking data for shipped goods. Technology can also be the solution to revamping channels to open up new businesses with high margins. As part of its digital transformation program, one company targeted the European markets as an opportunity for the alteration of consumer segments and the application of the merchant-retailer channel.

Digital Transformation Enhances Operational Efficiency and logistics:

Paper and packaging enterprises have complicated logistics and manufacturing challenges. The difficulties range from warehousing and transportation to asset downtime and process management. Gathering and analyzing data from vehicles, machines, or products allows better predictions, decisions, and simulations. Additionally, mechanization and connectivity across the plant floor reduce error rates, cut operating costs, and add speed. Analyzing sensor data from machines assist in predicting possible failures early and decreases unintended downtimes.

Digital Tools Help Make the Most Out of the Labor Force: 

Digital tools facilitate workers to spend less time on recurring tasks and more on strategic action and analysis by automating jobs. The employment of digital tools that produce cost-effective outcomes holds an added advantage for businesses. Furthermore, smart automation also cuts down on any on-site mishap that occurs when not driven by intelligent tools.

Key Partnerships with Solution providers are Necessary in the Implementation of Digital Transformation:

Digital transformation alone will not lead the company to reach new heights. In the industry, strategic connections with technology providers who know to synthesize emerging technologies to tackle core business processes are a prime ingredient to success.

Enterprises can partner with technology solutions providers who can not only fulfill current technology needs but help them co-innovate on the business side to drive disruption. More so, the companies can more easily reinvent their industry for a digitally-driven world where their products do not have to be devalued and commoditized.

The eruption of digital content walloped the industry in recent years. But innovative technologies open up a realm of opportunities to enhance operational efficiency and accelerate speed to market. They become a hub of product innovation for retailers and generate more value to their consumer ecosystem than ever before.

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