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AI and ML are not new to the technologies for high-tech firms. Unquestionably, these technologies radically change the way of working and doing business, as 80 percent of managers believe that AI solutions can improve their productivity. According to a research by Statista, the artificial intelligence market will have a global value of almost $89,847 million by 2026. In addition, machine learning handles training machines to carry out tasks without being programmed explicitly, as an artificial intelligence sub-branch. Machine learning algorithms provide devices with the ability to think, solve problems, and perceive them. They will learn and improve on their own from the previous patterns of data.
It is sure that the future is going to see huge transformations with AI and its cutting-edge applications on the modern organizations that are ready to accept the new emerging technologies such as robotic automation. In this field, Robotic Process Automation (RPA) uses software to provide a virtual worker experience or robot that works with several applications in the same way that a transaction is processed. RPA does not substitute applications but operates for the tasks assigned to it with existing systems. It is dedicated to carrying out the mechanical and repetitive tasks required in order to save time and resources. Increased efficiency and assertiveness can be achieved.
Content creation, one of the most thriving parts of digital marketing, also evolves with the advancements in digital marketing. It still seems hard and a bit futuristic to imagine a machine that generates great ideas for content. However, the reality is that the machines already write content and do it quite well. Another important area that the AI tools are going to show their presence is that of decision-making. It is difficult for managers to take the business decision under uncertain conditions. AI is an intelligent solution in this case and can analyze and make the most optimized choices from a number of alternatives.
Undoubtedly, AI is going to disrupt the whole corporate field in the future at a greater level, and it offers great benefits to the organizations. However, it will create some negative consequences for certain workers who may see their jobs disappear when robots and automated systems are advancing. Apart from this, researchers are commenting about a future that will be based on AI technologies.