2 Tips to Select the Right Packaging For Products
manufacturingtechnologyinsights

2 Tips to Select the Right Packaging For Products

By Manufacturing Technology Insights | Friday, February 21, 2020

The right packaging not only attracts customers; it will keep the product safe in transportation and keep it unsullied. The case reinforces the quality of the brand and item when clients know they can count on a new product from when it hits the shelf to when it is in their hand.


FREMONT, CA: When it comes to picking the right packaging material for the product, one cannot go wrong by paying close attention to the details. After all, packaging might be one of the most significant elements in making the product a success.

The right packaging not only attracts customers; it will keep the product safe in transportation and keep it unsullied. The case reinforces the quality of the brand and item when clients know they can count on a new product from when it hits the shelf to when it is in their hand.

Packaging Budget 

Before one begins any packaging endeavor, they should determine the scope of the budget. The occasion will determine what types of material is to be used, and what one can spend making the design as enticing as possible.

Materials such as glass and natural fibers look good and are visually appealing to customers, but are expensive to manufacture and ship. Glass is heavy and fragile, leading to shipping and storage concerns, and might lead to increased consumer prices. Sometimes a consumer is willing to pay more for higher perceived value, but sometimes that increase in price is not worth the cost of additional packaging.

There are also several budget-friendly packaging options. Food-grade cardboard is a comparatively inexpensive material that provides reasonable crush protection and attractive design opportunities. Finding the right balance of what one wants to spend on creativity and in production versus what they need to spend on materials will primarily affect the success of the project.

Packaging Transportation

Upon deciding the package design, it is time to consider the function. If the product is bulky, delicate, or any odd shape, it is vital to find materials that are designed for potency. Products with a long shelf life that entail to stand out even after a long time on the shelf require special considerations. A superior print finish like a UV treated high-gloss, a liquid-based coating can do just the trick. It is more cost-effective in the long run to shell out for adequate protective package design in the first place than to later substitute damaged goods.

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