Amoreapcific secures the CES innovation award for customized lip makeup manufacturing technology powered by AI.
FREMONT, CA: Amoreapcific names CES 2021 Innovation Award Honoree in the Health & Wellness category for its customized lip makeup manufacturing system 'Lip Factory by Color Tailor.' It is the second consecutive year Amorepacific has been recognized with a CES Innovation Award. The award-winning technology will be showcased online at the consumer electronics and technology show CES in January 2021. Amorepacific is named a CES 2021 Innovation Award Honoree with its 'Lip Factory by Color Tailor' technology. It uses AI applications to recommend and generate customized lip color makeup immediately in-store.
'Lip Factory by Color Tailor' is a combined online-offline lip makeup manufacturing system. It uses the AI-based mobile application 'Color Tailor' developed by Amorepacific. The application leverages a deep-learning algorithm to analyze users' facial features, suggested customized colors. The pigment dispensing system' Lip Factory' then can manufacture the customized color product on-site. In total, the 'Lip Factory by Color Tailor' can suggest and produce over 2,000 shades of lip color makeup.
With Amorepacific's award-winning system, customers can find and customize their lip makeup colors and have their bespoke products created right on site. The innovative manufacturing technology precisely mixes several pigments to create the exact color of choice rapidly and safely. Amorepacific released the service at its flagship store, 'Amore Seongsu,' located in Seoul, Korea, in August 2020. Amorepacific plans to further improve the algorithm and enhance access and convenience for users in the future.
The company is thrilled to be honored again this year with the CES Innovation Award. The 'Lip Factory by Color Tailor' and its recognition by the award show Amorepacific's potential to integrate the latest digital technologies like AI with beauty products and services. The company looks forward to presenting more digital beauty innovations that allow new, creative access to beauty. Amorepacific will showcased the 'Lip Factory by Color Tailor' online at the first-ever all-digital CES event on January 11 to 14, 2021.