THANK YOU FOR SUBSCRIBING
Manufacturing Technology Insights | Tuesday, September 29, 2020
AMPCO METAL has taken the step forward by partnering with the online material search platform Matmatch, creating a positive impact on sales and awareness in new market segments.
FREMONT, CA: AMPCO METAL manufactures a range of copper-based alloys in various grades and conditions, ideal for several industries and markets, including aerospace, oil and gas, metal forming, and resistance welding. This far-reaching applicability contributed to the company's renewed digital marketing focus in 2019. It was this that led AMPCO METAL to explore digital platforms as a means of reaching new customers.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
One of the key distinguishing factors for AMPCO METAL is its metals' unique properties, which outperform similar standard products. Emphasizing the superior properties and reaching as wide an audience as possible were key digital platform requirements. The company also wanted to avoid traditional online marketplaces, where the brand would be competing directly with lower quality and commoditized products.
With these requirements, AMPCO METAL turned to Matmatch's online materials platform. Matmatch boasts a catalog of more than 26,000 materials from suppliers worldwide, with a global audience of design engineers and product developers from a diverse range of markets. Matmatch's comparison tool highlighted the high quality and properties of AMPCO METAL's copper-based materials. Simultaneously, Matmatch's team helped digitize AMPCO METAL's material datasheets and provided a platform to publish articles to raise further attention.
AMPCO METAL reached more than 3,000 people and influenced more than 300 unique companies on Matmatch in 2019 alone. This increased reach led to more than 50 high-intensity leads from several industries, ranging from electrical engineering and oil and gas to universities and research institutes.
Today, Matmatch is the only online materials platform that forms part of AMPCO METAL's marketing plans. This is something that Matmatch ascribes to its focus on added value. Matmatch not only promotes the services, but it also operates in the same way. With an increasing number of suppliers and materials listed on the platform, Matmatch adds value to material manufacturers, distributors, and customers.
More in News