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Manufacturing Technology Insights | Wednesday, February 26, 2020
Essentra Tapes, which produces RippaTape, SupaStrip, RE: Close, and VakTape, is a market leader in developing packaging tape solutions that open, close, inform, and protect. It is part of Essentra PLC.
FREMONT, CA: Essentra Tapes, a global pioneer in tapes that open, seal, inform, and protect packaging, has introduced a new tear tape made with 70 percent post-consumer recycled PET.
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SupaStrip® PCR is developed to finish the loop on environmentally friendly flexible packaging while providing consumers with a high-end, frustration-free opening experience. SupaStrip PCR is made with a 23-micron single-ply PET film for superior cross-tearing prevention, ensuring a clean tear in the intended direction while providing exceptional strength to keep the tape from snapping.
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“Welcoming the launch, Ian Beresford, Head of Marketing and Development at Essentra Tapes said, Studies have shown that, of the most common frustrations with packaging, 57 percent of consumers think packs being too difficult to open is the most serious issue, while 43 percent of consumers get frustrated when packaging is too difficult to recycle. SupaStrip PCR is the ideal solution for both problems and its high recycled material content means it is a future-proofed solution for manufacturers and converters looking to stay on the right side of increasingly strict packaging legislation and EPR reforms.
We're proud that we've managed to achieve the same performance from SupaStrip PCR as we do from the original SupaStrip. This means it offers the same clean tearing capability for frustration-free flexible eCommerce packaging, tamper-proof films for pharmaceutical and tobacco products, and a wide range of flexible packaging applications.
SupaStrip PCR arrives as the global economy seeks to move away from virgin plastic use and linear supply chains. Global lawmakers in key markets across Europe, Asia, and the USA have all announced measures to tackle virgin plastic use in goods and packaging. SupaStrip PCR is expected to attract keen interest from manufacturers and converters looking to offer premium sustainable packaging to their customers.
Beresford added, “We know its more important than ever for brands to know every component of their packaging. SupaStrip PCR helps ensure global supply chain compliance and means brands can really shout about their sustainability agenda without compromising on a quality consumer opening experience.”
SupaStrip PCR, like other Essentra products, can be customized with custom graphics, allowing it to include advertising content, safety notes, opening directions, and more. In addition, Essentra Tapes' dedication to providing cutting-edge sustainable solutions as part of their product offering is exemplified by the new easy-open solution.
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