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Manufacturing Technology Insights | Tuesday, June 15, 2021
Vehicle technology and tire technology are rapidly changing. New types of vehicles create new challenges for tire makers, while new materials and tire designs create more sustainable products.
FREMONT, CA: As with any other industry, rising customer expectations, a wave of competitors, and the constant emergence of new technology have compelled tire manufacturers to rethink business models and incorporate new manufacturing methods. Several intriguing trends in the tire industry demonstrate how manufacturers leverage advanced technology and digitalization to sell customers-tailored tires and services. In addition, the radical transformation from a digital standpoint is sure to alter how customers perceive tires in the future. The following are some of the fascinating trends that will shape the tire industry's future.
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Product-as-a-service
Manufacturers sell kilometers, not tires. Customers purchase tires and become owners of those tires. Tire manufacturers are currently exploring the possibility of providing tires as a service. The company retains ownership of the tires, and customers only pay for their use. This is a beneficial two-way solution for large fleet owners. First, they only pay for the benefit of their vehicles, for example, per kilometer or month, and second, the company is primarily responsible for tire maintenance. This model requires extensive data exchange between the vehicle owner and the manufacturer on the tire, maintenance, etc. RFID accomplishes this. Tires deployed for service are equipped with an RFID chip enabling data sharing. This model encourages customers seeking cost-effective options to choose the tire, which delivers the highest possible output, rather than focusing exclusively on low-cost tires.
Radialization
The revolutionary radial tire, patented and marketed by Michelin in 1946, is a crucial breakthrough in automotive development. Radial tires' popularity began in the mid-20th century. A radial tire's advantages are noticeable; it does better gripping the road, lasts longer, uses less fuel, and offers a smoother ride. Radial technology has two-fold advantages; it helps preserve natural resources and ecosystem, while meeting the needs of modern vehicle owners. Today, they are not seen as exotic tires, but are considered a must-have in passenger cars. Nearly 98% of passenger cars run on radial tires, and about 65% of commercial vehicles are radial. Due to the radial tires' long-lasting and fuel-efficient nature crucial.
Smart tires
The rise of smart cars led to smart tires. Innovative tires are special tires with built-in sensors that allow the tire to measure essential parameters like tread depth, temperature, pressure, etc. It may also collect data on the tire condition and road condition and alert the driver to mitigate hazards. Such IoT-enabled innovative tires take drivers beyond the tire's physical use to its careful management. This seamless physical-digital connection significantly impacts performance, safety, durability, and the environment. Smart tires will be an integral part of an autonomous vehicle, making cars a reality shortly.
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