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Informa Markets announces the launch of ProPak Connect, a new B2B online platform for the processing and packaging business.
FREMONT, CA: Informa Markets, a leading trade show organizer, has announced the introduction of ProPak Connect, a new B2B online platform for the processing and packaging business. The platform intends to offer a comprehensive and year-round showcase for suppliers and buyers to trade, engage, connect with one another, and source for products, machinery, and technology, based on its successful and well-established portfolio of events. In addition, ProPak Connect strives to provide industry suppliers with a one-of-a-kind opportunity to expand their brand's online presence and reach a larger audience.
A 365-day company showcase and supplier directory with online demos and inquiry management, instant messaging and video chats, AI-powered business matching, themed events and webinars, and a content hub is some of the services provided by ProPak Connect. The platform will also host every planned hybrid and virtual event, providing buyers and suppliers with a comprehensive sourcing and engagement experience.
ProPak Connect has gathered over 200 providers in its pre-launch phase, with a potential audience of 180,000 eligible customers and suppliers. As part of the portfolio's operations and in-person events around Asia and the MENA region, these audiences have been evaluated and qualified over time.
Ian Roberts, Vice President Asia at Informa Markets, said: "ProPak Connect will provide a unique and sophisticated channel for companies and brands to extend their presence online and offer marketing solutions that will combine ProPak's targeted reach and volume of qualified buyers. By creating a year-round lineup of activities hosted on ProPak Connect, we aim at creating engaging opportunities for suppliers to present their technology, solutions, and machinery to a new set of audiences on an ongoing basis."
"Over the last year the industry like many others has been trying to overcome the challenges of reaching out to new customers, and we hope that by combining our years of experience of delivering quality trade events and the customer insights gathered, we can offer a robust solution for suppliers" added Roberts.