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Manufacturing Technology Insights | Tuesday, March 08, 2022
Gas-powered cars with partial self-driving capabilities, compared to pricey electric vehicles, have been much more appealing to consumers
FREMONT, CA: The global auto market is currently experiencing skyrocketing sales owing to electric vehicles as the deadline approaches in various countries for bans on the sale of gas-powered automobiles. In order to seize the huge business opportunities, many vendors in Taiwan are coming forward to create an electric vehicle alliance to combine Taiwan's industrial capabilities. Gas-powered cars with partial self-driving capabilities, compared to pricey electric vehicles, have been much more appealing to consumers along with their commitment to providing a next-generation smart driving experience combined with an affordable price tag.
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Ford's fourth-generation Focus, which is strategically equipped with level 2 self-driving capabilities, hit a sweet spot in global market positioning, spurring other automakers to follow suit with similar vehicles. The Focus, which costs roughly NT 800,000 dollars and is nearly half the price of an electric car, has pushed global smart car development to new heights. After only a few years of R&D, major automobile manufacturers have been able to launch cars with a variety of smart features. This is attributable not only to the rapid progress of semiconductor architectures, which has driven down chip and sensor prices, but also assistance from firms that have cleverly used AI technology.
At the Consumer Electronics Show (CES) 2020, Mindtronic AI beat out a sea of startups from around the world, and was acknowledged for its self-developed Advanced Driver Assistance System (ADAS), Driver Monitoring System (DMS), and Human Machine Interface (HMI). In fact, in the four years since its creation, the company has already garnered five CES awards, demonstrating its excellent potential for innovation. Car manufacturers often specialize in areas such as transmission systems, chassis, vehicle designs, production, and sales, according to Mindtronic AI technical director Mike Huang.
Intelligent vehicle monitoring systems based on artificial intelligence, on the other hand, are utterly foreign to them. As automakers are unlikely to receive rapid results from their in-house R&D teams, and because competing with outside businesses that are already experienced with AI technology would be challenging, seeking external help becomes the inevitable choice. Mindtronic AI began working with Japanese, European, and Chinese automobile manufacturers after winning the CES prize, according to Mike. They have already gotten into the auto supply chain, and by 2022, they expect to see their products in new cars.
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