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Manufacturing Technology Insights | Tuesday, September 29, 2020
MSTS has announced a partnership with GenAlpha.
FREMONT, CA: MSTS is a global B2B payment and credit solutions provider, announces today a partnership with GenAlpha, the provider of Equip, a leading manufacturing eCommerce solution, to aid in the advancement of the eCommerce strategies of GenAlpha’s customers via the implementation of more seamless B2B payment processes. In the times when companies in the manufacturing sector are being forced to adapt more swiftly to eCommerce channels because of the impact of the COVID-19 pandemic, the ability for businesses to develop loyalty by frictionless online purchasing is more important than ever.
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Due to the partnership, Equip users will have the opportunity to streamline transactions, provide instant onboarding and convenient payment of invoices via MSTS’s Credit as a Service solution. In addition to more strategic payment solutions, GenAlpha customers who use CaaS will also have access to a customer portal that provides visibility to their credit lines and a complete log of all invoices.
By stepping into the digital world, OEMs, distributors, and dealers can accelerate the payments process and take full advantage of the benefits MSTS’, and GenAlpha’s technologies offer — boosting product sales, increasing customer retention, reducing overhead costs, increasing profitability, expanding customer management offerings, and reducing order error. In doing so, GenAlpha can support businesses with meeting buyer expectations of personalization, speed, and convenience.
“The adoption of eCommerce in manufacturing has traditionally been slower than other industries, but given the sizable recent increase in online buying in light of the global pandemic, manufacturers are rapidly pivoting their strategies to meet buyer expectations and stay competitive,” says Brandon Spear, President at MSTS. “Those that take advantage of Credit as a Service through the GenAlpha solution will increasingly meet their own customers’ needs and inevitably sharpen their competitive edge.”
The partnership was a natural fit due to both MSTS and GenAlpha’s expertise and long history in the manufacturing space. Together, they are strengthening their solution-oriented approach to solving customer pain points amid the pandemic and beyond.
“The synergy between MSTS and GenAlpha was clear from the start,” states Kris Harrington, President and COO of GenAlpha. “MSTS’ customer-centric values and deep knowledge of the manufacturing industry aligns with our efforts to provide manufacturers with an excellent customer experience. Together, we can provide customers with another solution to reduce challenges brought on by the payments process.”
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