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Manufacturing Technology Insights | Friday, October 30, 2020
The acquisition of the AccurioJet KM-1e addresses PostcardMania's increased demand for digitally printed marketing pieces, and it provides room to grow.
FREMONT, CA: Despite a jittery economy, PostcardMania's summer revenue outperforms 2019 by 14 percent, and July marked the highest-ever earnings month in the company's 22-year history. To that, PostcardMania has added 33 new jobs since May 1, bringing its staff count to an all-time high of 282. This is in stark contrast to a pandemic-induced crash earlier this year when earnings dropped 41 percent.
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The quick rebound gave PostcardMania the confidence to move ahead with the acquisition of Konica Minolta's latest digital inkjet production press, the AccurioJet KM-1e LED UV Inkjet Press, announced in June. The AccurioJet KM-1e is the recent enhanced generation of Konica Minolta's hallmark KM-1 B2+ inkjet press, which debuted in 2016 and is considered the commercial digital leader printing technology.
With the acquisition, PostcardMania's commercial printing fleet expands from four presses to five, with two traditional offset presses, two KM-1 LED UV inkjet presses, and now the AccurioJet KM-1e, all housed within PostcardMania's Clearwater, FL facilities. This acquisition will affect PostcardMania's printing capabilities moving forward. Being able to acquire the latest and greatest in printing technology is a huge achievement on any normal day. It is a testament to the amazing staff the company has here. Watching them all push through extraordinary circumstances and continue to offer day in and day out to make this possible truly exceeded expectations.
With the KM-1e, PostcardMania will be able to sustain its growth rate going forward. More importantly, that means the company can now help more business owners grow their businesses and thrive in any economy. PostcardMania currently serves 93,936 small business clients and prints roughly 4 "5 million pieces per week, a trend that much like PostcardMania's sales figures and staff count has been on the rise year after year. Since 2014, demand for digitally printed campaigns has increased 843 percent as of August 31, with two-thirds of the year left to go.
Earlier this year, PostcardMania announced its growing API, e-commerce, and integrations division, offering trigger-based direct mail to marketers and business owners looking to add physical touchpoints (like postcards) to their customer journeys. Since then, PostcardMania has penned partnership agreements with several large SaaS companies, ranging from CRMs to MarTech platforms, setting the stage to provide its users with printing solutions.
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