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Manufacturing Technology Insights | Tuesday, August 10, 2021
Smart Eye AB was awarded four new design wins from a prominent North American car manufacturer.
FREMONT, CA: A prominent North American car manufacturer has awarded Smart Eye AB four new design wins. Based on the anticipated product life cycle projections, the order is for four new automobile models on an existing platform, with a predicted revenue of 100 MSEK.
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A significant global North American OEM has placed a new order with Smart Eye, the leading producer of AI-based Driver Monitoring System (DMS) software for the automotive sector. In addition to the three previously announced design wins with the customers, the new contract expands Smart Eyes DMS to four new car models.
In 2023, new car models with Smart Eyes technology are expected to hit the market. Depending on product life cycle volume forecasts, the order is expected to generate 100 MSEK in revenue.
"These new design wins are a testament to the fact that our DMS technology stands strong, and that our customers are confident in our capability to deliver the market leading solutions for safety critical systems", says Martin Krantz, CEO of Smart Eye.
Smart Eye has already won 88 design awards from 13 different OEMs. Current design wins have a total estimated lifetime value of more than 2 250 MSEK. The predicted value of new design wins with car manufacturers on current platforms across the product lifecycle is now 4 000 MSEK.
Smart Eye is paving the way for safe and environmentally friendly transportation. Each year, 1.2 million people die, and 50 million are injured in traffic accidents worldwide. The company believes that science and technology can help them change this situation.
Smart Eye has been developing artificial intelligence (AI) in eye-tracking technology for more than 20 years, allowing it to understand, encourage, and predict a person's intentions and activities. The system can determine a person's consciousness and mental state by carefully observing eye, face, and head movement. Their eye-tracking technology is being used in the next generation of cars and commercial vehicles and during research in aerospace, aviation, neuroscience, and other fields.
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