SunRype Inches a Step Closer Toward its Sustainable Development Goal

SunRype Inches a Step Closer Toward its Sustainable Development Goal

Manufacturing Technology Insights | Wednesday, September 29, 2021

SunRype's 200ml multi-layered Tetra Pak product containers have 100 percent recyclable packaging.

FREMONT, CA: In a pursuit to meet its sustainable development objective, Sun-Rype Products, a division of A. Lassonde, a Canadian fruit-based food and beverage maker, recently replaced all its SunRype 200ml single-serve beverage boxes in Canada with recyclable, bendable paper straws. This contains all 200ml 100 percent juice and 200ml 60 percent less sugar juice items from SunRypes.

"We are on track to meet our sustainable development objectives by 2025," said Claire Bara, President, A. Lassonde. "We plan on incorporating recyclable packaging for all of our productsand the launch of paper straws on our single-serve juice products is another step in the right direction. We know that our customers place a lot of importance on finding products that meet today's environmental challenges, and these SunRype juice containers with new bendable paper straws are now available at Canadian grocery retailers–just in time for back to school lunch boxes."

SunRype's 200ml multi-layered Tetra Pak product containers have 100 percent recyclable packaging. Customers who purchase this package with SunRype's new FSC-certified paper straws are opting for a more sustainable and environmentally friendly packaging alternative.

"In 2020, Lassonde was the first company in Canada to manufacture and commercialize the 200ml bendable paper straw under the Kiju organic brand, as well as our water brands Simple Drop and Fruit Drop," said Claire. "We are pleased to provide our customers with this environmentally responsible paper straw on all 200ml beverage containers of our iconic brand, SunRype."  

Lassonde recently introduced new bottles that contain 25 percent post-consumer recycled plastic (rPET) for all of its juice brands offered in 300ml portion-size packages in Canada. SunRype plans to use 25 percent post-consumer recycled content in its PET bottles by 2023, as well as 100 percent recyclable packaging for all of its products and collaboration with governments, industry, and organizations to promote recycling.

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