Tech Etch Discloses its New Brand Identity

Tech Etch Discloses its New Brand Identity

By Manufacturing Technology Insights | Wednesday, January 06, 2021

Mark Strangie,VP of Sales & Marketing and Rich Cammarano, CEO

Planned to operate seamlessly across digital and physical platforms, the rebranding involves a top-to-bottom overhaul of the company name, website, and communications.

FREMONT, CA: Tech Etch, a reliable supplier of vital components for the world’s most innovative defense, medical, and aerospace sectors, reveals the launch of their new brand name. Having been in operation for more than 50 years, Tech Etch shows that they will advance as technology develops and our everyday culture transforms. The rebrand signals a new chapter and a step ahead in becoming a leader in the industry as Tech Etch enhances their exposure.

Planned to operate seamlessly across digital and physical platforms, the rebranding involves a top-to-bottom overhaul of the company name, website, and communications. The recently updated website features user-friendly pages while offering a streamlined user interface and expanding the full suite of Tech Etch services.

“We have exciting growth and new initiatives and needed a brand that was progressive and reflective of our innovation, energy and approachability,” said Mark Strangie, Vice President of Marketing, Tech Etch. “While our name remains the same (hyphen removed), our logo and website have changed significantly to better represent who Tech Etch is and what we plan to provide for our community,” said Strangie.

A pristine and strong diamond-shaped blue logo symbolizes the accuracy and interconnectivity of Tech Etch goods. Although reflecting power and authority, the symbol represents the future of technology. It respects the Tech Etch brand, strengthening their unwavering loyalty and assurance to the relationships they hold and the sectors they support. The new mission statement to empower, develop, and deliver creative ideas that enrich internationally competitive lifestyles and tagline, innovate a better future, one part at a time, further strengthens this message.

As Tech Etch begins a new season, a refresh of branding is the first step towards marking their new chapter. Implementing their new brand implies the professionalism, intent, and stability of Tech Etch, while retaining their durability and binding confidence from the world’s most esteemed leaders in the medical, military and aerospace industries.

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