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Manufacturing Technology Insights | Monday, October 25, 2021
Technologies like AI, AR, and IoT are helping in Innovative smart packaging and transforming the manufacturing industry.
Fremont, CA: Protecting items against damage or spoiling at the manufacturing, distribution, and sales stages is critical. Along with offering product packaging an attractive appearance, marketers should also think about delivering things to customers in good condition because product packaging accounts for one-third of a consumer's decision-making process. If product packaging isn't done correctly, it can erode customer confidence and loyalty, weakening the company's ideals and negatively reducing profit margins. As a result, forward-thinking companies have devised the revolutionary concept of smart packaging. Smart packaging aims to keep product quality high while also strengthening seller-buyer relations.
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Here is how technology is helping in smart packaging:
Artificial intelligence (AI)
In the product packaging process, quality control is one of the most essential activities. Continuous monitoring via manual methods is a difficult task. AI can play this function, providing brands with real-time package quality insights so that preventive actions can be taken if necessary. Machine vision systems are capable of capturing photos, processing details, analyzing packaging, interpreting data, and responding appropriately. In a manufacturing plant, vision-assisted robots can roam around incessantly, taking images of each product and its packaging and analyzing them. If the product packaging is damaged, the machine will take necessary action, such as depositing the defective items in a separate compartment or notifying the related authority.
Augmented reality (AR)
Traditional product packaging just included a brief description of the product. Customers were only given a limited amount of product information. AR, on the other hand, provides a fantastic opportunity to interact with clients. Customers can get more information on a product just by placing their smartphone in front of it, thanks to the technology that adds digital material to the packaging. Brands may deepen their consumer relationships by giving information such as interesting facts, nutritional statistics, customer feedback, expert advice, or corporate information via a simple QR code. AR will help to increase brand engagement by providing interactive content, which will eventually improve brand performance.
Internet of things (IoT)
Multiple sensors embedded in product containers will provide real-time information regarding product quality, defects, and tampering. The availability of real-time data will assist brands in taking the appropriate corrective action as soon as possible. Brands can use IoT not only to extend the shelf life of their products, but also to give the best-in-class consumer experience throughout their business relationship.
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